Jesus Costume Up is a game that was designed by artist Typical Bob Smith in 1991 as a black-and-white colorform, which he photocopied and dispersed to mates.

jack”>”>jack jones t shirtIn August   2000, Smith transformed the drawings to digital art and released a web-site, allowing for buyers to practically perform with a gown-up doll by positioning movable levels of outfits on prime of a crucified Jesus. Outfits in the primary variation bundled a mild-blue tuxedo, soccer uniform, snorkeling equipment, and red satan pajamas.[1]

In a month of its launch, gained around one hundred fifty,000 primary hits, and by October 2000 had around 250,000 primary visits. Pretty much completely by phrase-of-mouth referrals, the web-site gained practically six million month-to-month hits by the end of 2000.[two]

In 2003, Typical Bob Smith generated a companion refrigerator-magnet set, which was sold by the web-site and was subsequently picked up by retailer Urban Outfitters.[three]

As of November 2006, Typical Bob Smith has sold extra than fifteen,000 sets of the Jesus Costume Up magnets. There are six versions: the primary, Closing Justice, Celebrity, Xmas, Halloween Costume Up, and “BDSM” Costume Up. Amid the celebrities who have been photographed keeping the magnets are filmmakers John Waters[4] and Jim Jarmusch[five], comedians David Cross[six], Janeane Garofalo[seven], and Sarah Silverman[eight], and Bullshit! host and magician Penn Jillette.[citation necessary]

Jesus Costume Up magnets appeared in the segment on Typical Bob Smith in the Neil Abramson documentary film Bob Smith United states of america,[nine] which premiered at the American Film Institute SilverDocs Film Festival in Washington DC in June 2005.[ten]

On March 14, 2004, Jesus Costume Up sparked countrywide controversy when a Philadelphia person, acknowledged only as “Gerry”, voiced his outrage immediately after viewing the magnets at an Urban Outfitters retail store in the King of Prussia mall.[11] He wrote a letter of grievance to the chain and introduced his story to his regional NBC affiliate WCAU-Television set when he gained their reaction: Urban Outfitters mentioned that the magnet was not becoming sold to offend anyone, but to mirror a range of impression amid its purchaser base.

The story was broadcast on NBC in Philadelphia, then MSNBCScarborough Region,[12] on which it gained coverage alongside Mel GibsonThe Passion of the Christ premiere. The magnet set also appeared on Comedy Central Challenging Group with Colin Quinn, exactly where it was talked about by Scott Thompson, Kathy Griffin, and other comedians.

Urban Outfitters gained extra than 250,000 problems, due generally to organizational initiatives from and, activism group web sites sponsored by the American Spouse and children Affiliation.[13] Pursuing the controversy on March seventeen, Urban Outfitters cancelled its remaining orders with the artist and publicly mentioned that they would no lengthier purchase the magnets to have on their shelves but would offer their remaining inventory.

As a outcome of this interest, on March 28, 2004, an activism group named Notebook Lobbyists alerted Typical Bob Smith web-internet hosting corporation and succeeded in shutting down the Jesus Costume Up web site. Charles Wheelus, President of Decide on World-wide-web Answers Inc., mentioned in reaction to the protests, “I am as appalled as you. I uncover the written content of these websites to be obscene and offending.”[14] was offline for many times until eventually a new web internet hosting provider was observed.