Facebook and Twitter have dominated the internet as the best social media marketing tools. It is quite obvious and everybody can see why. These two social media platforms have reach millions in terms of fan following. And this is the reason why entrepreneurs are capitalizing on this great following for their business.
Despite this, you can still see lesser known social media platforms that have shown an equal performance as these two giants. The best among the lesser known platforms is Instagram. With Instagram it is very easy to grow your business and to reach your targeted audience. Here are some of the reasons why businesses should use Instagram as a marketing tool.
There are now millions of active users of Instagram today. This number might be lower than the following of the two social media giants, yet thinking how short a time it has reached that number of users is really amazing. It has only been in 2010 that this social media platform was created. Its growth in the future is very promising indeed.
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Compared to Facebook and Twitter which are very personal platforms, Instagram has a business feel to it. 70% of the world’s leading brands are using Instagram as a marketing tool. A serious business it is! If you check out the users activity on Instagram, a lot more people share, like, and comment on brand postings than observed on other social media sites.
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Another factor that continues to add users to this social media site is the ability to share stories and experiences visually through visual content. A lot of consumers would prefer visual content because it is easy to read, understand and share rather than having to sift through pages and pages on text content. In Instagram, businesses can post high quality photographs and videos that are authentic to your business.
If you want to tell the story of your business and build its personality then the best way to do it is through visual content. If you want to add transparency to your business you can use Instagram to showcase what happens behind the scenes.
It is not only posting original photos and videos that can be done in this site, but you can also do some editing so that they can be made more relevant to your business. With filters, you can add effects you want by playing with colors, vignettes, and lines. This affordable means of helping you establish a strong brand appeal is really great.
Since it works with visual content, it is best suited for product-based companies. In this site, you can easily put up photographs of your products of produce demo videos. There is no restriction as to what business can use Instagram. Any product and service-based business can use this social media platform. How to take advantage of this great opportunity only depends on your creative ability.